Morro How

We work through projects, but we think in systems.
Clearly defined design work, focused on structure, clarity and long-term thinking.

Principles

Long-term thinking

We design systems meant to evolve, not one-off assets.

Context over style

We adapt to existing teams, products and constraints.

Clarity and structure

Clear decisions, clear rationale, fewer iterations.

Rules before exceptions

Understanding design principles allows us to break them intentionally.

This approach allows us to take responsibility from definition to delivery, making clear design decisions and building systems that can be maintained, extended and evolved over time.

Our work typically spans brand systems, digital products and visual identities.

What we don't do

We don't
chase trends
sell fixed packages
design without context

Our role is to help teams make better design decisions over time.

Work with us